Full-scale partnership with the British company Huddersfield in the handling of “J&J MINNIS,” a favorite fabric brand among the British royal family.

 First opening of “Million Carats” in Daimaru Matsuzakaya Department Store.
Release of “Colantotte Suit,” a magnetic health suit which eases “stiff shoulders and “back pain” by means of an in-built magnetic sheet.

Using ”J&J MINNIS,” a favorite fabric brand among the British royal family, a British-style high-end suit was developed. 

P.S.FA Platinum Daimaru Umeda Store, originally a menswear only store, reopened after renovation, becoming a menswear and ladies wear store.

Joint fabric development of fabric with a renowned Italian fabric manufacturer “Drago”, creating a high-end brand using luxury fabric.
Autumn recruitment was carried out due to the opening of new stores.

Release of a cool-biz-related product, “Solar Guard Suit” which shields both infrared and ultraviolet rays, and reduces the rise in temperature within the suit.

Responding to the expansion of the odor market, a cool-biz dress shirt with anti-odor properties for the summer season and deodorant innerwear were released.

“Full of love campaign” began.  As advertising personalities, Yui Aragaki, Nobuhiko Takada, and Umika Kawashima were hired.  An advertising campaign featuring endearing products for customers was decided on.

As a sports promotion effort, we co-sponsored an Okayama junior softball club tournament with guest participants from neighboring prefectures.

Release of “Nano Miracle Suit,” a warm biz suit with thermal effect, wrinkle-proof, water-repellent and oil-repellent functions was released.

New ladies’ recruit product “Washable Ladies’ Job-Hunting Suit” was released.

“Menswear Haruyama Shinjuku South Store,” the 4th store in the Tokyo Metropolitan area was opened.

Worldwide influenza epidemic.  An “Anti-Flu Suit” which uses photocatalyst so as not to take the virus back home, was released.

Mid-summer shirt “Trehacool,” which uses trehalose was released.

A “washable suit,” which is machine washable and saves on dry cleaning bills, was released.

 “i-pants,”  a washable cool-type pants with cool-to-the-touch material was released.
Summer formal “-7.5 °Ultimate Cool Ceremonial Suit,” using Unitika Textile’s newly-developed material, was released.

 Penetrated into the ladies sector from 2009 autumn-winter, launching the ladies’ fashion business “Million Carats.”  

Ultra water-repellent “Clean and Eco Suit,” strong against rain and dirt, was released.

A cool-biz style and cool-to-the-touch dress shirt “i-shirt,” the first of its kind in the industry, was released.

A specialized cool-biz “4-Way Suit,” which provides a broad range of usage, was released.

The release of “Lightweight Air Shoes,” easy on the feet, impact absorbing and weight relieving business shoes, the first of its kind in the industry.
 
“P.S.FA Platinum“ opened for the first time in Daimaru Umeda Store (Osaka).

  In a cooperative effort with Regal Corporation, “Ashinaga Shoes,” shoes designed to make your legs look longer, was released.

New Year’s lucky bags were released.  New project, “all-you-can-pack lucky bags” as well as brand lucky bags were planned.

 First of its kind, a highly water-repellent and highly water-resistant business coat “Henry Forman,” was released.Pattern order business for luxury hand-painted shoes by Asakusa tradesmen was launched in the GOLDBIZ Koshigaya Store.

A thermal recyclable men’s formal “f 2 Stage” was released.

P.S.FA mobile EC site was launched.

 The first store in Kyoto, P.S.FA Kyoto Shijo Store and the 2nd store in Kawagoe, P.S.FA Kawagoe Modi, were opened.

New business category “GOLDBIZ” was opened in Aeon Laketown Koshigawa

Provided official uniforms for the Japan national team at the Beijing Olympics. 

Replica uniforms of the Japanese national team at the Beijing Olympics is sold.

Provided official uniforms for the Japan national team at the Beijing Olympics. 

Replica uniforms of the Japanese national team at the Beijing Olympics is sold.

Uniform of the Japanese national team at the Beijing Olympics was released.

Merger of H.M, a consolidated subsidiary.

Presented uniforms to the members of the local soccer club “Fagiano.”

“Mister Slim,” a type of suit addressing the needs of the junior baby boomer generation, was released.

Cool-biz style shirt, “Move Dry” was released.

First Kyushu store of N-STAGE opened at Hakata Quiz Mall.

Tie-up project with popular site “Mobage.”   Haruyama original Avatar present.

First of a kind ladies suit TV commercial was aired with Erika Toda.  New ladies suit brand “Le Samurai Femme Alain Delon” was released.

High-end men’s suit brand “Roberta Di Camerino” was released.
“Balestrino,” a coat equipped with windbreaking, waterproofing, water-resistance and moisture permeability, was released.

Provided the uniform for the 24th Universiade in Bangkok

First of a kind, lightweight air suit (435g) released.  Hired track and field pole vault champion Daichi Sawano as the television commercial personality.

New Haruyama Blue Label store in Gifu opened.

Released 2B stylish suit.  Hired track and field champion Shingo Suetsugu as the television commercial personality.

First of a kind, lightweight air suit (435g) released.  Hired track and field pole vault champion Daichi Sawano as the television commercial personality.

Hired Yuko Ogura for the freshman commercial.

Electronic money Edy became usable in all Menswear Haruyama, Muscat and P.S. F.A stores nationwide. 

Based on partnership with All Nippon Airways Trading Company, mileage club members who shop at Haruyama could now accumulate mileage.

Transfer of the menswear business from Matsuya Company Limited.

Haruyama Trading Company subsidiary, H.M was established.

Co-sponsored Japan Olympic Committee’s  (JOC) official partnership program, and as a JOC official partner, supported the Japanese team at the Beijing Olympics.

 As of the end of March, 2005, the total number of stores reached 326.

With the huge success of the ashinaga (long legs) suit,  we received the 2004 Nikkei Excellent Product and Service of the Year Award, as well as the Award of Excellence and the Nikkei MJ Award.

For the ashinaga (long legs) S-line suit advertisement, Toshiaki Karasawa was hired as the image character.

For the recruit & freshman image characters, Haruhiko Kato and Yuko Ogura were hired, and the ashinaga suit  was newly developed.

 Delisted from the first section listing of the Osaka Stock Exchange

Listed on the first section of the Tokyo Stock Exchange and the Osaka Stock Exchange

As an urban-type store focusing on the Tokyo Metropolitan area, the “Perfect Suit FActory Akasaka Store” was opened in Minato-ku, Tokyo.

Listed in the second section of the Tokyo Stock Exchange.

In Akita City, Akita Prefecture, a menswear specialty shop “Menswear Muscat Akita Tsuchizaki Store” was opened.

 Hired Toshiyuki Nishida as the image character.

Listed in the second section of the Osaka Stock Exchange.

A metropolitan, inner-city type “Osaka Umeda Store” was opened in Osaka-shi, Kita-ku, Umeda.

The “Tokyo Menswear Company” and the former “Haruyama Trading Company” (established in July, 1973 as an exclusive purchasing company) were merged.  With the total of 138 stores, the corporate name was changed to “Haruyama Trading Company.”

As our iconic store, “Okayama Aoe Head Store” was opened in Aoe, Okayama-shi, Okayama Prefecture.

The main office was moved from 1-10-10 Nakayamashimo, Okayama-shi, Okayama Prefecture to 1-2-3 Omotemachi, Okayama-shi, Okayama Prefecture.

For the recruit & freshman image characters, Haruhiko Kato and Yuko Ogura were hired, and the ashinaga suit  was newly developed.

Tokyo Menswear Company” was founded as a sales company (capital 10,000,000 yen) at 4-5-1 Tama, Tamano-shi, Okayama Prefecture.

Kansai Area Hanamaru Chain” (now Haruyama Trading Company) was founded at 1-10-10 Nakayamashimo, Okayama-shi, Okayama Prefecture.