Because our company has stuck to the business attitude of focusing on co-existence and co-prosperity with business partners, we have been blessed with many clients and have been able to have an abundant lineup of brand products compared to others in the same trade.  For example, there is an abundant lineup of such high-profile brands such as Mario Valentino, Charlie Allen, Yamamoto Kansai and Koshino Junko, at an affordable price range, attaining a high value-added product composition.  Owing to this, we have the support of many customers, thus achieving differentiation with other menswear specialty stores.

Owing to our management style which places value on co-existence and co-prosperity with our partners, we have a broad range of suppliers such as trading companies, fabric manufacturers and garment manufacturers.  As a result, integrated product development with the various suppliers is made possible, and we have the advantage of being able to pursue both high “functionality” and high “fashionability” in our products.  For example, we have consecutively developed such functional products as the “Negative ion suit,” “Washable suit,” and “Wrinkle Free Suit” and these have received much media attention as well as growing consumer recognition toward our products as “Quality Haruyama.”  In addition, we have focused on the silhouette of the suit when it is worn, and by adding stylishness to traditional business wear, we have breathed new life into the industry.  The “Ashinaga Suit” which makes your legs look longer, won the 2004 Nikkei Excellent Product and Service Award of the Year” and “Award of Excellence,” and our suit planning and development were highly acclaimed.

With the increasingly fierce competition of suburban menswear stores and the oligopolistic trend in this industry, the lower tier companies have had no choice but to change their business structure or withdraw from their business altogether.  However, in such a harsh environment, our company, with the weapon  of having an abundant brand lineup and a superior product range, has not been affected by the store-expanding competition and has been steadily expanding, with still more candidate sites.  At present, we are still on the verge of national development, with 7 prefectures yet to cover.  Hereafter, we will proactively work to open new stores particularly in Eastern and Northern Japan, with the goal of opening 20-30 stores annually.  In the future, we plan to expand to the scale of 500 stores nationwide, expanding our share in the menswear market even further.  It can be said that the abundant room we have for more store expansion is directly connected to our future growth potential.